Yolanda Barnard, Global Brand Lead, and Aya Yamaura-Timms, Global Brand Director, at Novartis Oncology announced the winner of the Novartis Thalassemia App Challenge. The challenge asked teams around the world to create bold and innovative apps that would help Thalassemia patients manage their complex disease and treatment. Congrats to the winner: Curatio, with their app ThaliMe.
Duncan McKechnie, VP and Head of Cardiovascular and Cross-Cultural Marketing at Novartis, announces the Novartis CardioEngagement Challenge to create an interactive solution which enables patients to better manage their cardiovascular health through a customizable, user-friendly interface. The solution should be holistic and help organize and provide easy access to personalized health information, relevant public data, and aggregated content (ie education, treatment, diet, exercise and social network). The goal is to empower patients to easily and effectively manage their cardiovascular health.
We talked with Duncan McKechnie, VP and Head of Cardiovascular and Cross-Cultural Marketing at Novartis, about the biggest challenges, trends and developments in health care technology at the Health 2.0 San Francisco 2011 Fall Conference.