Everyone is talking about consumers. Consumer specialists have lead their efforts and many millions have invested in health care tech in consumer facing services. Most consumers have yet to use any of the new technologies, since health care is still a very long way from being a consumer market. This panel accesses the state of play and quantify how close we are to success.
Health care is more personalized than ever before, and with that comes more choices and decision making opportunities for the consumer. Luckily, there are plenty of Health 2.0 tools to embrace that educate consumers and make health care decisions easier and more digestible.