Everyone is talking about consumers. Consumer specialists have lead their efforts and many millions have invested in health care tech in consumer facing services. Most consumers have yet to use any of the new technologies, since health care is still a very long way from being a consumer market. This panel accesses the state of play and quantify how close we are to success.
One of the more obvious focus areas for pharmaceutical companies getting into the digital world is medication adherence. In this session, we heard a case study on medication adherence from pharma’s perspective.