Indu sits down with Jeff Arnold, CEO of Sharecare, to discuss the rise and journey of Sharecare since launching at Health 2.0 five years ago. Sharecare is a health and wellness engagement platform that provides people with personalized resources to help them live their healthiest lives.

3 CEOs from companies transforming, and being transformed by Health 2.0, in conversations about the future of their businesses. Jeff Arnold (CEO, Sharecar) is interviewed by Elizabeth Coen from CNN, Giovanni Colella (CEO, Castlight Health), is interviewed by  Claire Cain Miller from the NYTimes, and John de Souza (CEO, MedHelp) is interviewed by  Jane Sarasohn-Kahn from Health Populi .

Jeff Arnold, CEO, ShareCare

Back in the late 1990s while still in his twenties Jeff founded WedMD, quickly merged it with Healtheon and created what eventually became the only real survivor of the eHealth era. But by late 2000 Jeff was out of WebMD and he spent most of the last decade building an entirely different media property—How Stuff Works—before eventually selling it to Discovery for $250m in late 2007. But Jeff is at Health 2.0 because he believes that there’s still an untapped market in online health content. Sharecare is the result of that belief, but Jeff’s not going it alone. He’s working with Sony, Harpo (Oprah’s production company), Discovery, Dr. Mehmet Oz, and multiple major content providers and corporate partners. What exactly is the Sharecare platform and service? Announced in late 2009, Sharecare has perhaps been the most anticipated entry into the online health content market since WebMD. Jeff introduces us to Sharecare, and what makes it so different.