Sunil Maulik moderates this panel on the latest tools that can help better the research process by making it more efficient, improving outcomes and more!

Michael Simpson, Founder and CEO of Traitwise, introduces us to this embedded survey tool. Traitwise uses a gaming paradigm to make the survey process fun and interesting. Their customers use their product for a variety of medical and corporate surveys.

The emergence of user-generated content, and the rise of patient involvement in Health 2.0 is radically changing research in both discovery and clinical practice. It’s raising important questions. What is peer review? What is evidence? And what’s appropriate methodology in a world in which data are being generated and released from so many diverse sources so quickly? We’ll be looking across the spectrum from genomics to clinical trial recruiting all the way to clinical research and decisions made by providers and consumers in everyday practice.

The emergence of user-generated content, and the rise of patient involvement in Health 2.0 is radically changing research in both discovery and clinical practice. It’s raising important questions. What is peer review? What is evidence? And what’s appropriate methodology in a world in which data are being generated and released from so many diverse sources so quickly? We’ll be looking across the spectrum from genomics to clinical trial recruiting all the way to clinical research and decisions made by providers and consumers in everyday practice.

Traitwise was launched at Health 2.0 San Francisco 2010. Here, Chief architect and scientist, Zach Simpson, shows the progress Traitwise made in just six months. Learn how data is collected to find unexpected correlations and patterns, and watch a visualization of the findings.

Michael Simpson, CEO, Traitwise

CEO Michael Simpson has put together a community questionnaire-fed database that can reveal patterns about health and help patients make better decisions. Analyzing the data to find trends on health issues that patients are asking about, Traitwise is also an excellent resource for research.

To be on Launch! it must be the first time a company has demoed at a conference, and the product must either be coming out soon or have been in very limited beta to this point. During 2010 we saw some larger, better funded companies on Launch! but everyone’s had to compete to get on and there are some teeny startups here that you’ve never heard of that might just blow you away. It’s 10 continuous 4 minute demos, and the winner gets a mainstage spot the following year, not to mention bragging rights. Who wins? You decide.