Moderated by Indu Subaiya, Big Data: Tools and Applications for Individuals showcased the technology companies are creating to harness consumer data in order to make more informed decisions regarding health care. Anthony Begando represented SEER Health as the session sponsor. Speakers included Marvin Ammori, Jerry Sheehan, and Ben Wolin, joined by demos from ESRI, Treato, Moving Analytics, Withings, and MedHelp.
Based on the philosophy that “if it’s not in the data, it doesn’t exist”, Gideon Mantel is back on the Health 2.0 stage to show us TreatoPharma, the latest product from Treato which mines free text data from across the web into one beautiful interface. Brightly-colored data bubbles display real-time pharma trends pulled from what users are saying via social media about their drug reactions, concerns, and experiences.