This session not only touches on social media communications applied to pharma, it showcases products that allow the pharma industry to collaborate with doctors, engage with patients, and make the most of data produced from various sources. Health 2.0 for Pharma explores opportunities, discusses best practices to avoid potential pitfalls, and covers hands-on approaches that show a shift in the industry to an increasing “healthy outcomes” ecosystem.
Physicians and health professionals increasingly use web, mobile and social technologies to share medical information, teach medical students, and collaborate on research projects or patient cases. This session showcases platforms and tools that allow health professionals to tap into a global network of knowledge and ask second opinions from specialists across the globe.
Caroline is here to show us Whittington Health Matters, a visually engaging, real-time view of patient reported data with clinical information that enables physicians to provide personalized recommendations and guidance. Caroline co-wrote Whittington’s Health Quality Account and was recently nominated for the Clinical Leader of the Year in the Health Service Journal Award which will be announced in just a few weeks!
For over a decade now Artur has been involved with KAMSOFT – one of the biggest providers of IT solutions for healthcare and pharmacies in Poland. Artur now lives in Berlin and writes for the company’s health journal. In this session, he will discuss the dynamic growth of the Health 2.0 industry in Poland as a result of the national health system’s challenges and the economic boom.
Healthcare is named after Jason’s daughter Isabel, whose near fatal misdiagnosis in 1999 led him to join the Health 2.0 community. Isabel Healthcare supports clinicians in effective diagnosis, referral, test ordering, and admission processes. The platform is designed to prompt doctors not to miss any serious illnesses. In this session, he is giving a demo of a recently launched symptom checker that is a patient version of his clinical tool.
Ron’s company, Laastari, is a chain of clinics specialising in treating common acute illnesses and located – for patients’ convenience – within shopping malls and pharmacies. Though he is a trained neurologist, he has always been passionate about both shopping and clinical primary care.
Amir is the founder and CEO of Bokavård, an “online marketplace” that is revolutionizing health care accessibility by allowing customers to book and pay for healthcare appointments with just a few clicks. With a background in marketing, Amir developed a platform to help physicians and specialists market themselves.
BestDoctors brings physicians together to help and educate patients so they can find the right care and explore options when facing a medical decision. Eric, with a MBA and a specialization in health care, has worked for years with both pharmaceutical and healthcare companies to construct effective business and marketing strategies. He joined BestDoctors in 2011 and has since employed his knowledge of digital media to build brand awareness within the global medical community.
Macrina is the force behind Fundacion Recover, a project supported by both individuals and organizations working to make healthcare more accessible in the most disadvantaged areas of the world. Founded in Spain in 2006, the foundation trains a range of health professionals (doctors, nurses, aides, etc.), manages and oversees health settings, recruits volunteers and sponsors, and raises awareness of pressing health concerns across the African continent. In this session Macrina is showing us how web and social technologies allow physicians from Africa to collaborate and request second opinions from physicians in Spain.