Jane Sarasohn-Kahn of THINK-Health kicks off  “The Role of Consumers in Health 2.0” panel discussion. Jane is a health economist who delivers insight about trends, technology, and policy to clients across health care. Panelists include representatives from About.com, Alere, Markle Foundation, and the US Health and Human Services Office of Disease Prevention and Health Promotion.

Erick Von Schweber, the Executive Co-Chair of SurveyorHEALTH shows how Surveyor-HEALTH (née PharmaSURVEYOR) promotes drug safety by going well beyond interaction checkers. This demo unveils some new extensions to its applications.

Ellen Badinelli is the Chief Enthusiast and Owner of ScanAvert, a company that is now applying the same logic to a system that scans food labels with a cell phone and tells you precisely what’s in them in case of allergies, drug reactions or other vital information for the millions who need to take care when they eat.

Mike Kirkwood, Chief Executive Officer of Polka demonstrates their mobile and web observation engine that makes it easy to log daily posts for medications, pain, weight, or anything on your mind—both privately and with your doctor, nurse, family, friends, or the world.

Alexandra Drane, president of Eliza, demos the ins and outs of their company. The company strives to answer to question, “how do we beguile people to make healthier choices on a daily basis in a sustainable way”? The company uses a platform of a phone based outreach to help patients while automatically gathering personal detailed data about each patient.

Howard Steinberg is the CEO of dLife, a website catering to the community of diabetes patients. Steinberg goes into the influences, development, progression, and success of the company and their website.

Greg Fitzgerald, Director of Software Development, HealthCentral

Since 2006 Greg has been in the engine room at HealthCentral helping turn it into one of the major networks in Health 2.0. In recent years, following a large investment from IAC, HealthCentral has bought Wellsphere and a few other companies and now serves 12m visitors a month. It has network of many dierent disease sites and a growing selection of trackers and management tools. We’re focusing on its communities—a fascinating mix of expert and patient-generated content.