The first panel of the Europe 2013 conference discusses the relationship between the doctor and the patient, and how this interaction is changing with patients’ growing utilization of self management tools. Complimentary perspectives from a local doctor and a patient, as well as 4 tech demonstrations of patient provider relationship tools speak to the changing dynamic.

Health 2.0 companies have brought in much needed tools to make navigating the Pharma industry easier. With complex databases allowing users greater transparency of drug costs and interactions, as well as new tools for increasing adherence, the world of Pharma is becoming increasingly more user friendly for both patients and doctors alike. Marc Southern of FleishmanHillard presented their research on authenticity and consumer expectation in Pharma followed by 5 companies doing work in Pharmaceutical media, tracking, adherence and more.

This session demonstrated how patient centered tools, technologies and design are helping patients take control over their health for better outcomes and communication with providers. Leaders in the patient movement, Maria Gjerpe and Charlie Young addressed the audience with their research and work in the field of patient empowerment and shared their stories of successfully engaging the health care system as a patient.

Valkee Oy uses light therapy to fight seasonal depression. The small handheld device sends light therapy into headphones buds in 12 minute doses. Valkee Oy has found that their therapy not only helps improve seasonal affective disorder but also helps users manage their anxiety as well. Next Valkee Oy hopes to use their tools to address multiple other mood disorders.

Jules Goldberg demoed the world premier of SnoreLab’s iPad version at Health 2.0 Europe. The app tracks your snoring while you sleep, using multiple algorithms to record and monitor ones snoring. Then in the morning the user is presented with meaningful data on their snoring patterns and encouraged to try different sleeping positions and pre-sleep activities to reduce their snoring. While Goldberg has designed a great tool for sleeping, Health 2.0 thinks the app has a equally valid capacity to save marriages.

With 1.7 million workers across England, Wales, Scotland and Northern Ireland, the NHS is one of the world’s largest employers. The opportunities for entrepreneurs to be part of the next version of the NHS are real, but the private sector often does not have access to the right people to understand its agenda and rules of engagement. In this session, Tracey and Alex will share essential orientation keys and their one-year plan to open the NHS for business.

At Janssen they believe Digital Health technologies will play a fundamental enabling role in the transformation of healthcare around the world. To that end they are building new digitally enabled businesses related to Janssen’s core therapeutic areas and also supporting the larger Digital Health community through a number of activities including this year’s Digital Health Masterclass. In this session they share some examples of these activities and our experiences along the way.

WorldOne, a health care research company, demonstrates its global presence, highlighting its combination with Sermo to create the most engaged online physician community. This Deep Dive demonstrates the power of the global physician community in delivering rapid diagnosis and saving lives at home and abroad.

This session invites some of the latest trackers and wearable sensors to demonstrate how enhanced monitoring of the heart rate, steps, and breath can lead to a healthier life.