mHealthCoach has won so many Health 2.0 Developer Challenges that Aamer’s been asked if that was their main business model. Actually, their real business has been working with pharma companies. Their virtual nurse Flornce and their underlying drug reminder engine have attracted interest from pharma companies and incipient ACOs.

Jesse shares with us Aetna’s app called CarePass. They are bringing together many partners to integrate fitness data within their platform and have all the  information in once place to create an easy access for many users.

Robert shares with us an app that gives incentives to patients who adhere to their medication routine.

If you even vaguely understood the way PBMs work with self-insured employers, you might think that this was the most opaque, confusing market in health care–and you’d be right. Truveris is blowing that model up by providing clients with insights on drug spending, errors and even letting smaller companies force the big PBMs to bid on their RFPs–and scoring them.

Vineet has positioned HealthExpense in the benefit administrator market. For small employers and TPAs, HealthExpense essentially gives them control over understanding their health spending in a whole new way, and put some of that admin work onto the employee–the same way Amazon turned us all into retail clerks.

You’ll just have heard Steve Shellhammer explain Phytel’s business model. Now see Russell demo how the technology allows providers to communicate with exactly the right patients and now also integrate their data from home based devices–all in the cause of better population health.

MedHelp is well known at Health 2.0 as one of the largest online health communities with 12 million visitors
each month. What’s not so well known is the story of MedHelp’s deployment at GE for its employees, helping
them track their health conditions. Nor is it well known that Rebecca was once at the NBA!

Here are some demos from companies who make finding  tools for financial and clinical decisions quick and easy.

Take a look at what’s in store for Launch! demos.