Jake Winebaum, Founder & CEO, Brighter
Dentistry is complicated but often cash-based. Jake’s new site Brighter.com allows patients to compare dentists by price and reputation, and it’s also pre-negotiated prices with over 25,000 dentists nationwide. This is Jake’s first time at Health 2.0 but he’s no stranger to the Internet, previously running Business.com and an incubator with early net whizz kid and Earthlink founder Sky Dayton. This demo was given during the “Doctors Like Me: Provider Search for Consumers” panel at the San Francisco Health 2.0 conference in 2011.