mHealthCoach has won so many Health 2.0 Developer Challenges that Aamer’s been asked if that was their main business model. Actually, their real business has been working with pharma companies. Their virtual nurse Flornce and their underlying drug reminder engine have attracted interest from pharma companies and incipient ACOs.
Aamer Ghaffer, mHealth Coach
Through the integration of mobile and Web-based tools, and database technology, mHealthCoach enables compliance through mobile messaging, Web portals, Web-based conferencing, care management and coaching, surveys, support groups and reporting. Florence, a digital avatar, facilitates more efficient and effective communication between patients, providers and the platform.