Adrienne is the Chief Experience Officer of Cleveland Clinic. She promotes using empathy as a design tool across the board – from how Cleveland Clinic works with their physicians, to how they support patients, to how they think about technology and product.
For the seventh installment of the Unmentionables, we made the argument that what used to be taboo may now finally be gaining the attention it deserves…topics like sex, divorce, death of a loved one, a bad boss – everyday new evidence arises that these life factors don’t just influence health – they can define it. With the silver tsunami so too will come new challenges – and opportunities…like the isolating grip of caregiver stress, financial fraud and abuse of seniors, and the opportunity to do death well. If the definition of health needs to be expanded to include life because when life goes wrong, health goes wrong – then maybe the ultimate disease management program would be the one that got you a job. We talked about all that – plus the role empathy can (MUST) have in consumer driven design.