The first question and answer session from the “Search and Content” panel at Health 2.0 Berlin 2011.
Chris Cooper, Managing Director, EPG Health Media
After a career in pharma Chris started EPG health media in 1998, He’s been working within digital healthcare and enabling pharmaceutical companies to reach and engage target audiences online ever since. His flagship site epgonline.org is Europe’s most subscribed physician website. It’s both an extremely rich information portal for doctors and a series of sponsored disease and treatment “Knowledge Centres.” In this video, Chris outlines their design choices to make any piece of information accessible to doctors within two clicks of the mouse.