Duncan McKechnie, VP and Head of Cardiovascular and Cross-Cultural Marketing at Novartis, announces the Novartis CardioEngagement Challenge to create an interactive solution which enables patients to better manage their cardiovascular health through a customizable, user-friendly interface. The solution should be holistic and help organize and provide easy access to personalized health information, relevant public data, and aggregated content (ie education, treatment, diet, exercise and social network).  The goal is to empower patients to easily and effectively manage their cardiovascular health.