Moderated by Indu Subaiya, Big Data: Tools and Applications for Individuals showcased the technology companies are creating to harness consumer data in order to make more informed decisions regarding health care. Anthony Begando represented SEER Health as the session sponsor. Speakers included Marvin Ammori, Jerry Sheehan, and Ben Wolin, joined by demos from ESRI, Treato, Moving Analytics, Withings, and MedHelp.
Based on the philosophy that “if it’s not in the data, it doesn’t exist”, Gideon Mantel is back on the Health 2.0 stage to show us TreatoPharma, the latest product from Treato which mines free text data from across the web into one beautiful interface. Brightly-colored data bubbles display real-time pharma trends pulled from what users are saying via social media about their drug reactions, concerns, and experiences.
Online social networks in health are changing rapidly. Less than five years ago the transformation from simple bulletin boards and listservs was just underway. Now online communities are becoming robust tracking tools for longitudinal data that can be mined for clinical insights and therapeutic activity. The traditional health care system is beginning to take notice and test the integration of online communities in their programs. How will this evolve in the next few years? Benjamin Heywood (President and Co-Founder, PatientsLikeMe), Gideon Mantel (Co-Founder and Chairman of the Board, First Life Research), and Gilles Frydman (Founder, ACOR) come together in this panel to discuss their predictions.