Health 2.0 companies have brought in much needed tools to make navigating the Pharma industry easier. With complex databases allowing users greater transparency of drug costs and interactions, as well as new tools for increasing adherence, the world of Pharma is becoming increasingly more user friendly for both patients and doctors alike. Marc Southern of FleishmanHillard presented their research on authenticity and consumer expectation in Pharma followed by 5 companies doing work in Pharmaceutical media, tracking, adherence and more.
Historically when pharma companies were monitoring their drugs, patients could only report issues by printing out a survey and faxing it to the company, a lengthy and troublesome task. With Drugee, Hubert Méchin shows London that this entire process is available online in one seamless interaction between patient and pharma company, allowing for better communication between the two parties and resulting in enhanced pharmaceutical products.
A General Practitioner for seven years before joining the pharmaceutical industry, Hubert started Drugee and will demonstrate a platform that collects adverse drug reactions from patients and health care professionals. When he’s not working on his company, Hubert continues to train students in pharmaco-epidemiology at both Paris and Casablanca Universities.
This session not only touches on social media communications applied to pharma, it showcases products that allow the pharma industry to collaborate with doctors, engage with patients, and make the most of data produced from various sources. Health 2.0 for Pharma explores opportunities, discusses best practices to avoid potential pitfalls, and covers hands-on approaches that show a shift in the industry to an increasing “healthy outcomes” ecosystem.