From its start in 2011, Jake has been with the WorldOne Interactive as Senior Vice President of Global Strategy and Corporate Development and is responsible for strategic development of new products and partnerships. He takes a special focus on deployment of social health gaming applications, social communities, and targeted media solutions. Previously at Epocrates, Jake served as Vice President of Emerging Solutions and Business Development where he was integral in the development of the greatly successful Epocrates’s iPhone App. During the Pharma session on Wednesday, Jake will present DocTango, a solution which creates sticky and iterative engagement, facilitates learning, and sustains peer competition amongst healthcare professionals.
This session not only touches on social media communications applied to pharma, it showcases products that allow the pharma industry to collaborate with doctors, engage with patients, and make the most of data produced from various sources. Health 2.0 for Pharma explores opportunities, discusses best practices to avoid potential pitfalls, and covers hands-on approaches that show a shift in the industry to an increasing “healthy outcomes” ecosystem.