Today a new experience economy is emerging, where we no longer peddle products but create integrated experiences that address people’s overarching health needs. It might be a simple blood-pressure check during a pharmacy visit to refill a prescription that leads to a new diet which prevents heart attack. Experts on this panel debated on the landscape of shared objectives, shared how their respective organizations are forging new partnerships, and are delivering innovative care models for an ever tech-savvy consumer.
In this session, learn how Cigna and SocialWellth have co-created a profile driven Go You Cigna app marketplace to deliver a hyper-connected experience around apps that are relevant to the user on an individual basis. The marketplace leverages targeted apps curated on the platform to help new and existing consumers break through the clutter of over 40,000 healthcare apps by driving value and improving their balanced living one day at a time.
The Unmentionables panel, moderated by Alex Drane of Eliza, is a place for those companies whose topics simply are not often discussed in health care. This year vulnerability, care-giving, death, sex, stress, and drinking were addressed from companies including Cigna, Altarum Institute, the Pew Research Center, UCSF, Delivering Happiness (Zappos), Hula, MD Anderson Cancer Center, and author Gabrielle Glaser. The theme for this year’s panel was “Health is life. Care, completely. Empathy always.”
Joan Kennedy, VP of Consumer Health Engagement at Cigna, looked into finding a life solution, one consumer at a time. She approached this by partnering with consumers, using the vulnerability index and reverse analytics to study data gathered. The team decided to bring the solutions and support online, so that the users would feel more comfortable using the services.