
![]() |
Low Hanging Fruit: Pharma Goes Digital for Adherence – Phar ...
One of the more obvious focus areas for pharmaceutical companies getting into the digital world is medication adherence. In this session, we heard a case study on medication adherence from pharma’s perspective.

![]() |
Brave New World: Consumers and their Data in the New Digital Land ...
In this session, attendees heard about how Health 2.0 tools and services are creating new ways for pharma companies to gather data from, interact with, and understand how consumers are interacting with their products in the market.