Mark’s a high-tech veteran who spotted a niche–getting “old style pharmacy web” into the mobile world. Of course now that they’ve got traction, mscripts is adding applications and patient services for its clients, and dosing and patient adherence are top of that list.
For patients, improving medication adherence can both bolster patients’ health as well as revenues. But pharma can’t help realize this objective on its own: adherence is a multi-stakeholder sport. Many of the innovations for adherence improvement are coming from outside of pharma…and sometimes aim to help payers (employers, insurance companies) or others whose incentives are not aligned with those of pharma companies