After gaining experience as a GIS consultant at Oracle Spatial and for Vodafone Italy, Roberto has recently founded myHealthbox, a solution for the provisioning and sharing of information between pharmaceutical, healthcare businesses, and customers/patients through e-leaflets.

This session not only touches on social media communications applied to pharma, it showcases products that allow the pharma industry to collaborate with doctors, engage with patients, and make the most of data produced from various sources. Health 2.0 for Pharma explores opportunities, discusses best practices to avoid potential pitfalls, and covers hands-on approaches that show a shift in the industry to an increasing “healthy outcomes” ecosystem.