Suzanne Delbanco explored new tools for purchasing and understanding your employee health benefits.
Shawn Lovering represented session sponsor Safeway Health. The Health Care Marketplaces session was moderated by Matthew Holt and covered topics like the newly launched state and federal exchanges, the impact on insurance plans and providers, and how to educate the consumer. The panel took place on a highly anticipated day: October 1st. The Government proceeded to shut down over the issue while the rest of us continued to adjust to a changing system. Speakers included David Maxwell-Jolley from Covered California, Jane Sarasohn-Kahn, J.D. Kleinke, Bill Wehrle from Kaiser Permanente, Mary Scanlon from Xerox, Bart Foster of SoloHealth, and Gary Lauer from eHealth. On-stage conversation was enhanced with demos by Getinsured, Brighter, eHealth, and PokitDok.
Scott Osler offered the Health 2.0 audience a glimpse into the future of health insurance ecommerce. The Affordable Care Act has disrupted the individual health insurance marketplace by turning health plans into commodities and Getinsured will help consumers make sense of it all. With filter features such as co-pay, deductibles, and services, plan preferences are based on a 100-point scale for a highly personalized consumer fit. They are even partnering with the Federal Government to enroll consumers in subsidized insurance from Getinsured.com.