AARP and Parks Associates forecast that by 2018, 50+ consumers will spend close to $100 billion in health and wellness technology, products and services — out of pocket! This session identified and explained the 9 areas of need and opportunity in this space as well as showcased best practices of innovators that have either consciously or serendipitously focused on this “emerging market”.

Sherwin Sheik presented CareLinx, a company focused on revolutionizing the in-home caregiver’s delivery model.