Remember when you forgot the exact details of the wellness plan your doctor made for you? Or that time when you skipped a day of your pills because you were too rushed in the morning and did’t have time? What if those had been your diabetes medication? Or the day you didn’t monitor your health led to further complications? These lapses in memory and unstructured medical plans have led to financially and physically costly results. This breakout demoed how our devices can make us adherent patients and empowered health promoters.
Tom Kottler’s background is wide and varied, ranging from practicing law to working with a pharmaceutical company, and he’s brought together all his experience and expertise to found HealthPrize Foundations. HealthPrize has developed an Internet and mobile-based platform that uses gaming dynamics, behavioral economics, and consumer marketing tactics to motivate patients to start and stay healthy on prescribed medications. The platform gives points to the user for adhering to their medications as well as receiving education from surveys and quizzes.
To be on Launch! it must be the first time a company has demoed at a conference, and the product must either be coming out soon or have been in very limited beta to this point. During 2010 we saw some larger, better funded companies on Launch! but everyone’s had to compete to get on and there are some teeny startups here that you’ve never heard of that might just blow you away. It’s 10 continuous 4 minute demos, and the winner gets a mainstage spot the following year, not to mention bragging rights. Who wins? You decide.