CEO, Brian Witlin demonstrates his mobile and web based application, ShopWell. The app allows users to quickly scan or search products while shopping and asses the food’s dietary impact and see potential alternatives.

Inspired by the off-putting and confusing nutritional labels on his children’s food, Hemi Weingarten developed a quick and easy way to analyze nutrition and help people make healthier food choices. With Fooducate, a mobile shopping application, users scan barcodes to analyze a packaged food’s nutritional information, and receive a grade and highlights of the ingredients (both good & bad).