One area where Health 2.0 technologies show great promise and some early market penetration is in tools for wellness. Employers, consumers, and even Medicare are now paying for programs and services that don’t look like traditional medical care, but may have great benefits. But in a world in which the food supply, and the physical and social environment seem to be programming us for obesity, what can the Health 2.0 community do? We take a closer look at how Health 2.0 tools can become part of the fabric for better micro and macro-decisions about food and healthy behaviors, with a special focus on how we can make a real contribution to ending childhood obesity.
Redbrick Health uses social motivation and incentives to encourage better health and wellness choices. CMO, Eric Zimmerman shares the new social engagement platform that the company has developed for the Alliance for a Healthier Minnesota.