Treato: Big Data: Tools and Applications for Individuals

Based on the philosophy that “if it’s not in the data, it doesn’t exist”, Gideon Mantel is back on the Health 2.0 stage to show us TreatoPharma, the latest product from Treato which mines free text data from across the web into one beautiful interface.  Brightly-colored data bubbles display real-time pharma trends pulled from what users are saying via social media about their drug reactions, concerns, and experiences.